1. Idea & Strategy
- Brainstorm Topics → Pick ideas aligned with your brand (business/entrepreneurship/football/life).
- Research Demand → Use YouTube search, TubeBuddy/VidIQ, Google Trends to validate interest.
- Define Objective → Decide: Is this video for growth (reach), depth (authority), or monetization?
- Set Metrics → Target views, retention, subscriber gain.
2. Pre-Production (Planning)
- Title & Hook → Write a “working title” + 10-sec hook idea.
- Script/Outline → Bullet points (intro, main points, story examples, CTA).
- Storyboard (Optional) → Rough sequence of shots if using B-roll.
- Thumbnail Concept → Plan text/visuals before filming (influences shots).
- Resources Ready → Camera, mic, lights, backdrop, notes.
3. Production (Filming)
- Setup → Frame background, lighting, sound check.
- Record Main Content (talking head, storytelling).
- Capture B-Roll → Footage of environment, work, football, daily life.
- Record Hook Separately → Energy high, directly addressing pain point.
- Backup Files → Store in folder by project name/date.
4. Post-Production (Editing)
- Rough Cut → Trim dead space, arrange flow.
- Add B-Roll/Graphics → Visuals to reinforce key points.
- Captions & Text → Add clarity, emphasize important lines.
- Background Music & Sound Design → Keep subtle, professional.
- Thumbnail Design → Bold text, emotional face, simple contrast.
- Final Polish → Color correction, audio levels.
5. Upload & Optimization
- Title → Keyword + Curiosity (e.g., “How I’m Building a Business From 0 (My 2025 Plan)”).
- Description → 2–3 keyword-rich paragraphs + timestamps.
- Tags → Main keywords + variations.
- Thumbnail Upload → Match energy of title.
- End Screens & Cards → Push to other videos.
- Schedule Publish → Post at consistent day/time (train audience).
6. Distribution & Promotion
- Clips for Shorts/Reels → Extract best 15–60 sec moments.
- Cross-post on Instagram/Twitter → With different captions.
- Community Post / Story → Announce video to subscribers.
- Email Newsletter (Optional) → Share highlights + link.
7. Analytics & Iteration
- Check 24h Metrics → CTR, retention, views.
- Check 7d Metrics → Compare vs. target benchmarks.
- Learn & Log → What worked? Hook, title, pacing?
- Refine Next Video → Apply one lesson each time.
⚡ Ideal Cycle Timeline (Weekly Video + 5 Shorts):
- Day 1: Ideation + Script/Outline
- Day 2: Shoot Long-form + Capture Shorts in batch
- Day 3-4: Edit Long-form
- Day 5: Edit & Schedule Shorts
- Day 6: Upload, Optimize, Publish Long-form
- Day 7: Rest + Analytics Review